A rebranding initiative designed to cultivate relationships, trust and transparency with customers, prospects and suppliers has been launched by Web Industries.
Web Industries is an employee-owned precision converter and outsource manufacturer serving the aerospace, medical, personal and home care, and industrial markets.
“Our rebranding is transformational,” states Vice President of Corporate Development Kevin Young. “It changes our entire approach and way of thinking. Central to the rebrand’s implementation is fine-tuning Web’s work culture from one that places precision converting and outsource manufacturing services at its mission’s core to one that values reciprocal trust among Web, its customers and suppliers above all other priorities. This demands extensive training and total commitment to put into practice. Essentially, we are capitalising on the words of our founder, Bob Fulton, who said, “The essence of life is relationships.”
“The manufacturing landscape is evolving,” Young adds. “Vendor-manufacturer relationships will become deeper and more interdependent. The signs are all pointing in that direction.”
Web Industries’ rebrand will yield benefits to customers in each of the business’s market sectors. For example, the redesigned website, www.webindustries.com, has more in-depth channels for each market segment — Aerospace, Medical, Personal & Home Care, and Industrial. Data has been added that will help visitors better understand how Web listens to customers’ needs, understands their challenges and works with them to develop unique solutions for their particular converting and outsource manufacturing needs.
The site’s Services & Products channel hosts Process Optimization Services, Outsource Manufacturing Services and Specialty Products pages, each with detailed coverage. The site’s channels and other new features are designed to make the site more organised and easier to navigate than its predecessor.
Image provided by Web Industries
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