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Toyota unveiled its RSC “Rugged Sport Coupe” concept vehicle at a press conference at the 2001 Chicago Auto Show. The Toyota RSC concept was initiated and developed by CALTY Design Research, Toyota’s North American design center in Newport Beach, California. According to CALTY vice president of design, Kevin Hunter, the RSC concept was developed to explore new posibilities for a next-generation sports car, aimed specifically at young new-car buyers. The RSC combines a sporty two-plus-two car body with four-wheel drive hardware and styling cues that result in a fresh variation on “rugged vehicle” thinking. The interior of the RSC was designed to convey the sparse, functional simplicity of a race car, and detail includes lightweight carbon-fiber-backed racing seats with full harness restraints.
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