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For further details see our joint press release.
Södra and James Cropper have joined forces to establish strong, durable and degradable DuraPulp in the international marketplace.
DuraPulp is the subject of a new partnership between Södra and James Cropper. The companies explain DuraPulp is a paper product that can carry the weight of an adult and be composted within 100 days has emerged from Sweden to compete as a lightweight, sustainable alternative to plastic.
The two companies have been brought together by potential of DuraPulp to develop applications for the bio-composite material and stimulate interest amongst other pioneering, environmentally-minded manufacturers to integrate it into packaging and product design. James Cropper and Södra’s agreement is exclusive to premium markets, aiming to further establish DuraPulp in sectors such as luxury fashion, cosmetics, automotive and interior design sectors in a broad, international campaign.
According to James Cropper, the blend of carefully selected wood fibres and renewable, non-fossil based biopolymer can be heat pressed to take on any rigid form, or used as a sheet where there is a requirement for high tearing and bend tolerance or air permeability.
Patrick Willink, Chief Technology Officer of James Cropper, said: “Sustainability has to be at the heart of manufacturing for the future, both for cost-effective production and the responsible protection of the environment for future generations. This is an ethos we know we share with Södra as both companies work hard to provide products that have a low carbon impact, going so far as to each generate our own electricity.
“This partnership is driven not only by the desire to help DuraPulp take on the global burden of non-degradable plastics, which are still widely used, but also to apply our key strengths of an unrivalled colour palette and international marketing expertise to a game-changing product.”
Patrick Willink goes on to say: “James Cropper and TFP’s extensive technical abilities, clearly demonstrated by our track record in product development, and global market reach, will mean that we will be able to speed up the commercialisation of DuraPulp. Together we will be exploring new markets across the world to further establish how this unique product can provide a credible alternative to fossil-based materials.”
DuraPulp is a Sodra registered product.
Photo provided by James Cropper
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