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As part of the recent UK Trade & Investment (UKTI) Export Week initiative, Scott Bader has renewed its commitment to a global export drive in South Korea, Japan and Brazil, with help and support from UK Trade & Investment (UKTI).
According to Scott Bader, the aim is to grow additional export sales of its speciality chemicals products, used by the Coatings, Construction, Textile and Graphic Arts markets, and its high performance resins, gelcoats and adhesive products for fabricating FRP composites parts.
Malcolm Forsyth, Global Director for the Adhesives & Advanced Composites Business of Scott Bader, stated “We have historically focused our efforts on North West Europe, but the recent recession has reinforced to us that we need to refocus and do much more in high growth markets further afield. Working with UKTI, this refocus on exporting to new regions has begun to reap rewards, and we have now gained entry into some key new export markets. UKTI has provided valuable support and helped us find entry routes into countries where we previously had very little prior knowledge or experience. It’s vital to us that we increase our presence in these growth markets and exploit our key speciality technologies on a more global scale.
“We have had an arms-length relationship with our licence partner in South America for 40 years, but as Brazil emerged as a key market, we moved this to a much more proactive relationship, resulting in the setting up of a 50-50 joint venture in late 2013 to manufacture some of our key speciality products locally in Brazil. The success of this joint venture was greatly enhanced by the helpful and informed support we received from the British Consulate in Sao Paulo. We were given briefings on doing business in Brazil and recommendations for legal and financial partners. The lawyers we finally selected were instrumental in helping us to get the right legal corporate structures and arrangements in place, and helped us navigate the complex legal and taxation environment any business has to operate within in Brazil.
“Working in a new market can be very complex and there are a formidable range of regulations to get around – but with help from UKTI we have been able to negotiate these hurdles. We have been successfully manufacturing in Brazil for almost 12 months, and sales are starting to build strongly. We expect to see a good profitable return from our joint venture by 2015.”
Scott Bader also has further plans to expand in Japan, formulated after visiting with a UKTI trade mission in December 2013. According to Scott Bader, the visit confirmed that its ranges of specialist structural adhesives are of real interest to the Japanese market; after working with a local Japanese agent during 2014, a first major adhesives order is now on the horizon.
Support from the UKTI has also helped Scot Bader to advance its business in South Korea. The company received specific advice from UKTI on the regulatory approval requirements that had to be obtained, which has now enabled Scott Bader to get a foothold in this region in key target markets.
Mr Forsyth added, “Our strategy is clear – we are growing by advancing our global footprint by being innovative and developing new technologies which appeal to markets around the world. The UKTI continues to provide vital support to Scott Bader, which helps to us to successfully achieve our export growth strategy objectives, through its local market knowledge, advice and contacts.”
Ian Harrison, Regional Director for UKTI East Midlands, commented “Scott Bader is a vital company in the region which has embraced overseas markets to find ways to grow and prosper during difficult economic times. Their ambition is admirable and we will continue to work with them in any way we can to help them reach their global targets. Expert trade advice and support from UK Trade & Investment (UKTI) is available to all UK companies to start them on the path to exporting success and Export Week is an excellent opportunity for companies to find out more.”
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