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Redelease Named Lord’s Preferred Distributor

  • Tuesday, 17th April 2018
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Redelease has been elected Preferred Distributor 2018 by the Brazilian subsidiary of structural adhesives manufacturer Lord.

For Roberto Iacovella, Managing Partner of Redelease, this award reinforces the importance of transparency in the exchange of information.

“Since the beginning of the partnership with Lord, we have sought to develop a very consistent line of communication,” he says. “This helps us to act in a concrete way as an arm of its commercial area.”

“We must provide the necessary support so that the customers know not only how to use the products, but also that they can always produce more and better,” he adds.

Tiago Fruet, Account Manager for Lord’s industrial market, observes that, in 2017, Redelease exceeded all the objectives outlined in the agreement.


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