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New Forgeway Brand Includes All the Elements of Innovation

New Forgeway Brand Includes All the Elements of Innovation

  • Tuesday, 5th July 2016
  • Reading time: about 2 minutes

Forgeway rebrands this month and unveils an innovative new approach to industrial packaging design, created for employees as well as its customers.

Forgeway has created a stand-out brand based on the periodic table and used the same principle of categorisation to deliver an innovative identification system to guide users. It says that both identity and information are combined with colour coding to provide an intelligent, non-linguistic solution which ensures the right product, gets used on the right job every time. Forgeway is now rolling out the new branding on and offline, and publishing a new monthly newsletter for customers and prospective clients.

Forgeway, a family owned business founded in 1994, is a specialist manufacturer of high performance structural adhesives, sealants and coatings.

With their rebrand, Forgeway says it takes another step towards its goal of becoming the preferred supplier for mass transport, haulage, aerospace and architectural sectors. Rod Buckley, Forgeway’s Managing Director, explains, “Our rebrand reflects Forgeway’s company values and our plans for the future. We want to be at the forefront of innovation in our sector, which is why our new branding is not only visually inspiring, but also contributes to productivity in the workplace.”


Image provided by Forgeway

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