The use of thermoplastics in the electrical and electronics industry (E&E) will continue to grow strongly in the future thanks to megatrends such as Industry 4.0, LED lighting and the digital networking of building services engineering, household appliances and entertainment electronics.
LANXESS’s High Performance Materials business unit aims to boost its operations for the E&E industry. A new E&E Marketing and Sales segment has been set up that pools the resources for this industry and organises them in a more focused way.
“Our objective is to respond faster to the wishes of our partners in the E&E industry. We also want them to have access to a wider selection of listed materials that precisely meet their technical requirements,” explains Holger Mersmann, Head of the New Group, setting out its strategic orientation. “Our goal is to enter into long-term partnerships with our customers where our product portfolio and technical expertise provide them with competitive advantages.”
The new Marketing/Sales segment is supported by an E&E Competence Centre that is responsible for product and applications development. Its job is to pick up on technical trends in the market early and work with customers to turn these into market-ready products. Mersmann, “We aim to provide E&E-specific services as part of a holistic approach, where we support our customers at all stages of component development – from the first concept idea and material selection to component design, mould construction, processing and all the way to series launch.” To this end, E&E-specific services have been added to the HiAnt package, through which the business unit usually supports customers with component development. A simulation tool has already been developed, for example, that enables moulded parts to be designed properly in terms of their thermal conductivity. With this tool, it is possible to investigate how the temperature of an LED component when the lamp is in operation depends on the component geometry and material.
Organisationally, the Marketing/Sales segment and the Competence Centre has a global orientation. LANXESS explains that they focus primarily on industrial applications, household appliances, LED lighting, power tools and consumer and home electronics. They have close links to the business unit’s centres for product and applications development and testing and processing technology based in all the key economic regions around the world. “This enables us to precisely meet the regional needs of global customers with development and production sites worldwide,” says Mersmann. “Our customers also benefit from our plastics being available globally in the same high quality.”
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