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Jordan Introduces the New Air Jordan XVII Experience

  • Friday, 25th January 2002
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Jordan, a division of Nike, Inc. is introducing the Air Jordan XVII, the newest addition to the 17-year-old Air Jordan basketball shoe franchise. This high-performance shoe is the flagship product for the Jordan brand.

“”We set out to make the Air Jordan XVII an instrument for the discerning basketball player, in the same style that a jazz musician would use an instrument to perform,”” says Gentry Humphrey, footwear marketing director. “”We addressed and met all of the athlete’s performance areas — traction, support, comfort and fit.”” Key features (and benefits) of the Air Jordan XVII include a full-length carbon fiber mid-foot shank plate for arch support.


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