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Fibrelite Launch New Branding and Global Brand Positioning

  • Tuesday, 5th July 2016
  • Reading time: about 2 minutes

Fibrelite has grown and evolved through its core values of quality and innovation into a brand whose name is synonymous with product excellence, innovation and great customer service.

Fibrelite will be launching its new branding this week to reflect its new global market positioning. Fibrelite claims it has led the way in composite technology since 1980 with the design of the world’s first composite manhole cover as a prototype for Esso UK to eliminate health and safety issues associated with traditional heavy metal covers. From there, Fibrelite says it grew as the retail petroleum industry adopted their covers as the industry standard, now selling to over 80 countries worldwide with manufacturing facilities on three continents.

This commitment to innovation continues to drive its approach today, and shape tomorrow, as it creates bespoke solutions that reflects its global reputation and heritage.

Fibrelite says it continues to evolve, with key events including the opening of a US manufacturing plant in 2005 and Malaysia in 2010, which saw record sales the year immediately following its opening. Fibrelite was then acquired by OPW in 2013, a fully integrated fuel handling and control solutions which also values innovation.

Fibrelite puts its sustained growth down to continued investment in product innovation and commitment to providing customer specific solutions for clients worldwide, frequently resulting in entirely new products. These range from creation of the world’s first composite cover back in 1980, to the first composite multiport covers and the only 90 tonne rated composite trench covers on the market, both of which were created in the last two years.

Fibrelite says it has access to a collaborative worldwide network with almost limitless skills, resources and experience. This breadth of knowledge allows it to consistently deliver forward-thinking, cutting-edge solutions at scale and speed.

Considering the myriad successes of recent years, Fibrelite decided that it was time to innovate its branding as a reflection of its new market positioning on a global scale as part of OPW and Dover, whilst maintaining its commitment to innovation as it continues to grow into an increasing number of new industries.

Fibrelite’s new branding has launched this week. This is the first stage of Fibrelite’s new global brand positioning, which will be followed by a new mobile friendly responsive website in the coming months, reflecting its continuing dedication to growth through innovation and strong customer relationships.


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