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Boeing Officially Launches 7E7 Dreamliner

  • Friday, 30th April 2004
  • Reading time: about 3 minutes

The Boeing Company’s board of directors has approved the formal launch of the new composite-bodied 7E7 Dreamliner passenger jet based on this week’s firm order for 50 7E7s from ANA.

The ANA (All Nippon Airways) order is the largest launch order in history for a new Boeing commercial jet, with the deal for 50 7E7 airplanes worth approximately US$6 billion at list prices. ANA is scheduled to begin taking deliveries of the 7E7 in 2008.

“”Airline interest in the 7E7 has been extraordinary. The size and speed of this order validates our view of the market and demonstrates the tremendous demand for the performance and value provided by the 7E7,”” said Alan Mulally, president and CEO of Boeing Commercial Airplanes.

“”ANA is one of the most respected airlines in the world and has been at the forefront of aviation as a launch customer for the successful 767 and 777 programs. It is an honour for us to have ANA as the launch customer for the 7E7. We are excited to continue working together on the airplane that will set the standard for every one that follows it,”” Mulally said.

As the launch customer, ANA – the largest Boeing 767 operator outside the United States – will be an integral partner in developing the 7E7 family of airplanes. The Boeing 7E7 Dreamliner is being designed and marketed with airlines, passengers, investors and the environment in mind. Boeing claim that the airplane will use 20 percent less fuel than today’s airplanes of comparable size, and provide customers with up to 60 percent more cargo revenue capacity, and present passengers with innovations including a new interior environment with higher humidity, wider seats and aisles, larger windows, and other conveniences.

“”One of ANA’s commitments is to offer dreams and experiences to people around the world,”” said Yoji Ohashi, president and CEO – ANA. “”By being the launch customer for the 7E7 Dreamliner, ANA will have a direct influence on what passengers throughout the world will experience when they fly in this new airplane, and we will be the first airline to bring back the joy of flying to the 21st century,”” he said.

Boeing has been in discussions with more than 50 airlines about the design of the 7E7. As reported in our previous newsletter, Boeing and it’s president Harry Stonecipher, placed a lot of faith in developing smaller airplanes, controversially at odds with the policy of Airbus, who has forged ahead with much larger airplane productions.

“”The 7E7 is a true game-changer for the industry and the travelling public,”” said Stonecipher. “”Our Commercial Airplanes team has done a magnificent job bringing it to market. Launch of the 7E7 clearly demonstrates our commitment to innovation and leadership in commercial aviation.””

Boeing also said today that it has extended firm offers for the 7E7 to more than a dozen airlines around the world. “”We expect additional orders in the coming weeks and months,”” said Mulally.

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