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Ashland Performance Materials has taken full control of the Brazilian Ara Química, concluding the joint venture entered into in 1999 when Ara Ashland was created.
“”Ashland is a global company, so it considers its effective participation in the Brazilian market extremely important,”” said Andrew Beer, new executive responsible for the business of Ashland Performance Materials in South America. Born in Vancouver, Canada,
According to Beer, the scenario found ten years after the beginning of the partnership could not be better. “”In addition to serving the main consumers of resins in the region, Ara Ashland has grown until it became one of the market leaders. And now, like Ashland, we will keep such growth on a sustainable manner, in line with the governance precepts and the respect for the environment, which are essential to Ashland,” he says.
From the customers’ point of view, Beer estimates that the conclusion of the joint venture will offer several benefits, including the rapid nationalization of products launched by Ashland. “”As long as there is local demand, we are prepared to rapidly supply the Brazilian manufacturers. It is the case, for example, of resins derived from soybean ENVIREZ®, which are already being tested by some manufacturers of composites in Brazil”.
The technical and commercial teams will not be reformulated, as well as the distributors network that has been serving the company in South America. “”We are very pleased with the policy intended for this sales channel.”
Overall, Ashland Inc. has five sites in Brazil, supporting four types of company’s business. The manufacture of polyester resins is concentrated in the industrial complex located in Araçariguama, São Paulo. Other activities, such as the production of phenolic resins for the foundry industry and chemicals for water treatment and paper technologies are located in Campinas, Paulínia, Leme and Americana.
“”Ashland is fully committed to its customers in Brazil and South American in general. We will do our best to serve them with the latest products in terms of technology for the processing of composite materials,” Beer adds. With 40,000 applications cataloged worldwide, the composites are easily identified in Brazil for the applications in civil construction, an industry that leads the local demand – responsible for 46% of the 182,000 tons consumed in 2009. Water tanks, roofing tiles, bathtubs and pools are some examples of the material use, but it is also present in pipes, wind blades and anti-corrosive coatings.
According to the Brazilian Composite Materials Association (ABMACO), the industry reported a turnover of US$ 1.25 billion last year, which may increase 3% this year, according to the entity’s projections.
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