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Ashland Begins Gelcoat Production in Brazil

  • Wednesday, 7th November 2012
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  • Reading time: about 2 minutes

Ashland Performance Materials will begin the production of Maxguard premium gelcoats in Brazil.

According to Rodrigo Oliveira, Marketing and Sales Manager of Ashland, the decision to invest in the local production was motivatedby the marine market growth,one of the main consumers of gelcoat – Ashland has been marketing Maxguard premium gelcoats in Brazil since mid-2010. “The demand from domestic boat builders has grown steadily. In parallel, some of the international boat builders we serve globally have opened manufacturing in Brazil”.

Available in around 900 colors, Maxguard gelcoat is described by Ashland as a reference worldwide for combining a superior index of color repeatability and low emission of volatile organic compounds (VOC). Ashland says the Maxguard LE series, for example, emits 50% less VOC than conventional products (LE stands for “Low Emission”). The high levels of resistance to weathering, hydrolysis, corrosion and abrasion also stand out. “So much so that the greatest brands in the marinemarket worldwide exclusively specify Maxguard gelcoat,” says Oliveira.

Also used by boat builders, as well as in transportation applications, is the structural adhesive Pliogrip. “We recently introduced this family of products in Brazil and, in a short time, the result has been very positive.” Intended for the bonding of composite parts in various types of substrates, the structural adhesives Pliogrip provide numerous performance and efficiencies advantages compared to traditional fastening systems, such as bolts and rivets.


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