Advanced Engineering 2019

US Liner Company Releases ‘The Lighter Side IV – Sales Pool’ in Popular Video Series

06 February 2019

US Liner Company (USLCO) is excited to premiere its latest in the Lighter Side Video Series with its Deadpool spoof ‘Sales Pool – The Search for the Cure’. This new video, the fourth in the series, introduces Versitex AM, US Liner’s new antimicrobial liner product.

“The Lighter Side Videos are developed to get our marketing message out in a humorous presentation that makes it memorable,” said Jeff Meek, Vice President of Sales and Marketing for US Liner. “Our customers excitement towards these videos drive the creativity to continue to develop more. Truly inspiring for something we originally really took a chance on.”

In this video, Sales Pool and the ‘normal cast of characters’, interview and hire a sales team to teach the world about Versitex AM with Sanafor, the best option for antimicrobial protection for trailers, truck bodies, rail and shipping containers. Sanafor is built into the US Liner Versitex AM thermoplastic panels during the manufacturing process. This built-in protection eliminates 99.4 percent of harmful bacterial, mould, fungi and algae on contact. The antimicrobial protection does not wash off or wear away and helps provide ongoing protection against harmful microorganisms throughout the useful life of the liner.

As part of the development process Versitex AM treated panels were tested using ISO and ASTM published test protocols demonstrating the effect of inhibiting the growth of microorganisms up to 99%. Versitex AM panels have been approved by the FDA for use in food transport applications and are an important element in helping carriers comply with Food Safety Modernisation Act standards and protocols.   

Michael LaRocco, President & CEO for US Liner states, “As a company, we’re driven by constant innovation, so it is natural for us to deliver our marketing message in a creative and humorous way; in the same way we concentrate on product differentiators that set our materials apart from generic industry offerings.”

To view ‘USLCO Lighter Side IV – Sales Pool’, please visit the company website.

Sean Montgomery, owner of 323 Productions said, “Jeff and I share a love for the Deadpool movies and when he developed the idea for Sales Pool, I couldn’t wait to get started! We were able to mix the past Lighter Side elements for the fans of the Series and incorporate the Versitex AM material in a very funny presentation. These videos just keep getting better!”

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