NetComposites
Advanced Engineering 2019

3A Composites Core Materials Division Introduces New Branding

11 September 2018

3A Composites' Core Materials Division, which previously operated as AirexBaltekBanova, is introducing a new visual identity under the new brand name 3A Composites Core Materials.

"The new brand scheme embodies exactly the spirit of our division's corporate and sustainability strategy: we strive to create green products that help our customers to become more energy efficient and positively impact the environment," states Roman Thomassin, CEO of 3A Composites Core Materials. "As a company, we plan to cut our carbon footprint significantly by 2020. The new logo links altogether all these elements under the slogan: the future is greener, and at the same time materialises our group's strength that symbolises our common belonging."

"We wanted to create a new brand identity and logo to reflect our sustainability compromise to the market, our clients and all our stakeholders," adds Eric Gauthier, President of Global Key Accounts of 3A Composites Core Materials.

The brand architecture for 3A Composites Core Materials has been revised for better integration within a common visual identity for the entire division. The new branding scheme further enhances the individual Core Materials product brands, AIREX and BALTEK, and is designed to illustrate the progress the Core Materials division has made in bringing its business strategy and stakeholders together to create a stronger, lighter, and greener future.

The new brand and identity will be progressively implemented across the division alongside the launch of the new Core Materials website.





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