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Chem-Trend Expands in Eastern Europe

04 July 2017

Chem-Trend has acquired the release agent business of Rubio Trading & Consulting, its long-time distribution partner in Romania, to form Chem-Trend Romania.

Chem-Trend Romania will continue to support the local market in the existing industries of polyurethane and rubber moulding, thermoplastics processing and die casting and will expand in the future to support the needs of the tyre manufacturing market as well.

The new entity was formed with many of the same team that had been servicing release agent customers through Rubio, including one of the former owners of that organisation, Ciprian Cristea.

“I am very pleased to be involved in the start of Chem-Trend Romania," Cristea says. "Our existing sales structure that is now backed by the in-depth technical and operational resources of the global Chem-Trend organisation allows us to deliver even greater service to our customers over the longer term.”

“Chem-Trend is proud to have been active in Eastern Europe for many years," states Devanir Moraes, President and CEO of Chem-Trend. "Romania continues to attract a high level of foreign investment and the establishment of Chem-Trend Romania positions us to provide even greater service to our local, regional and global customer base that are located in this strategically important and rapidly expanding market. The addition of this office, along with the many talented and experienced people who have joined us from Rubio, strengthens our commitment to addressing the needs of the local market.”






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