08 January 2013
08 January 2013
Gurit is implementing a unified global brand strategy to reflect its comprehensive offering, global geographic presence and ever wider industry reach.
As lightweight, high performance composite materials and components increasingly find their way into a growing array of industries, Gurit is implementing a unified global brand strategy. Previously not yet Gurit branded companies or market facing entities will now all feature Gurit as a defining element in their names.
The biggest brand change will be seen in the worldwide marine markets where the combined SP-High Modulus brand will change to the global Gurit brand. This move not least reflects the fact that many of the market leading marine products are also increasingly being used in non-marine industrial markets and applications.
Red Maple, the Tooling business of Gurit, located in Taicang/China will be called Gurit (Tooling) going forward. While moulds for large wind energy turbine blades remain the biggest business in the tooling market, Gurit is now starting to offer its tooling capabilities also beyond the Wind Energy market.
The Balsa wood business will cease to use its former company name Balseurop to adopt Gurit (Balsa) as its new identity.
Over the course of this year all legal entities will be officially re-named to clearly mark that they all form an integrated part of the global Gurit Group. Product names remain unchanged.
During the first half of 2013, Gurit will present its comprehensive composite know how and offering under the unified Gurit brand at key trade shows
Focus: All industries and applications
Focus: Transportation / Aerospace
Focus: Wind Energy
Chomarat is developing its Coatings & Films business at its French sites. The Group has just acquired an extruder and a graining line to increase its production capacities and develop new, more efficient solutions, particularly in the field of TPO (polyolefin thermoplastics).
Group Rhodes, through its Rhodes Interform business, has developed a revolutionary new process that enables large monocoque components, particularly those produced by super plastic forming (SPF) from very thin material, to more accurately retain their shape on cooling.
The combination of MSP’s NC-Checker and NC-PerfectPart software with Renishaw’s leading probing technology, is delivering significant cost and time savings for Quickstep Technologies’ composite manufacturing processes.