12 May 2012
12 May 2012
Araldite has agreed a business association with South Staffordshire College which will engage students from engineering and media courses in programmes that add to their ‘employability’.
According to the college, this year’s two joint projects will enable students from very different disciplines to take part in projects that will require application, hard work, entrepreneurship, inspiration and timeliness in equal measure. Engineering students will be using Araldite adhesives in the design and build of a unique, free running unpowered vehicle aiming to be included in the Skills Show at the NEC in November 2012. An engineering student of the year will be nominated by the College and this will also be supported by Araldite.
Students from South Staffordshire College’s Lichfield Campus will be working on an equally challenging task. Their Level 3 media students will be asked to devise and pitch a viral video which showcases the properties of Araldite adhesives to consumers.
Following a Dragons-Den style interrogation with representatives of South Staffordshire College, Araldite and creative agency Tregartha Dinnie, the preferred concept will then be taken to production against a tight deadline.
Director of Commercial Operations at South Staffordshire College, Michelle Dowse, says the joint initiative with Araldite benefits from having academic, practical and commercial elements to it.
“Everything we do here at South Staffordshire College is focused on helping our students into work, either as valuable employees or as budding entrepreneurs in their own right. This programme with one of the world’s leading consumer adhesive brands is an exciting initiative that will fire the students’ innovative spirit but also teach them about planning, deadlines, presentation skills and team working. I am delighted that Araldite has chosen us as its partner.”
Speaking on behalf of Araldite, Jean-Luc Pieau, Marketing Manager for DIY and Channel Management said “We have been looking for an opportunity to work with the generation of young people who will help determine the future of our brand. South Staffordshire College was recommended to us as the most successful College in an area of the UK which is a good cross-section of the population. Their response to us was impressive in its speed and its innovatory ideas and we had no hesitation in confirming our commitment to work with them.”