03 July 2012
03 July 2012
PPG Industries’ fibre glass business has implemented a marketing initiative to heighten awareness of the brand by highlighting its unique position and more clearly define the unmatched offerings it brings to the markets it serves.
The initiative features a new tag line “Expertise you trust. Solutions you demand,” that PPG says positions the company as a trusted provider of expertise and solutions to its fibre glass customers.
“This updated tag line better articulates the mission of PPG Fiber Glass to all our customers,” said Tom Kerr, PPG Vice President for fibre glass. “In developing this marketing program, we sought to communicate a stronger focus, brand image and value proposition to our customers and the industry, and this tag line clearly serves that objective.”
PPG describes these key concepts as the essence of its marketing effort:
“We are already implementing a cohesive look for our commercial material and introducing the Expertise you trust. Solutions you demand. tag line,” said Laurie Cochran, PPG Branding and Communications Specialist for fibre glass. “From our website to our product packaging, we’ll be presenting a more unified look and message to our customers, the marketplace and the industry.”