10 September 2010
10 September 2010
RheTech has launched a new product line of biocomposite materials, called RheVision, as a sustainable alternative to traditional mineral- or glass-reinforced polypropylene.
RheVision uses bio-fibers from waste materials (initially wood fiber, rice hulls and flax fiber) to produce materials that have a wide range of application in automotive, consumer and construction markets.
“RheVision was developed to address the growing demand from customers and consumers for more sustainable materials,” said Andrew Hopkins, executive vice president, RheTech. “This new biocomposite product line balances performance, competitive economics and environmental benefits. RheVision products have a substantially lower carbon footprint than traditional reinforced polypropylenes and, in addition to savings in landfill cost and space, are lighter weight than traditional reinforced polypropylene compounds. They are easily mouldable and extrudable with standard equipment and can easily be coloured with standard colorants.”
“RheVision is an example of how we quickly respond to customer and market demand,” said Hopkins. “It represents our ‘What you need!’ philosophy – providing customers with service, innovation, quality and delivery that drives their success.”
Future RheVision products are under development, utilizing other natural reinforcements and incorporating significant levels of post-consumer recycled material. RheVision technology was developed at the corporation’s Technical and Application Center in Whitmore Lake, Mich.
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