23 September 2007
23 September 2007
Long-time marketing communications professional Phil Bridges has formed Matrix MarCom in Raleigh, NC, a full-service marketing communications company with a focus on serving the composites industry.
Initial clients of Matrix MarCom include AOC of Collierville, TN, the American Composites Manufacturers Association (ACMA) of Arlington, VA, IPS Weld-On Adhesives of Durham, NC, Bcomtesting (composites testing) of Wake Forest, NC and Custom Wood Shutters and Blinds of Cary, NC.
Matrix MarCom provides services including public relations, advertising, literature development, brand management, media training, employee communications, speech writing, copywriting, newsletter development and trade show programs. The company is servicing local and national companies, trade associations and non-profit organizations. Bridges says that clients of Matrix MarCom will benefit from his rich and varied background across a variety of disciplines and organizations, and that his partnership with multiple design and production firms will allow Matrix to provide clients with all of the services available from large agencies without the usual overhead and additional costs.
For over 20 years, Phil Bridges has managed communications programs across a wide variety of businesses and organizations in corporate, governmental, political and agency roles. His career has included work for Reichhold, Inc, FGI Integrated Marketing, North Carolina state government and a successful statewide political campaign.
“There are many companies, associations and organizations operating today with a significant need for coordinated marketing communications programs that don’t have the resources to dedicate personnel to this function,” Bridges explains. “That is where Matrix MarCom comes in.”
“Because we have extremely low overhead, we’re able to offer comprehensive services to clients at very cost-effective rates,” Bridges says. “Depending on clients’ needs, we offer services from advertising development and public relations to complete marketing communications planning and execution.”
“For larger organizations, we work with marketing communications and marketing managers to provide the essential tools necessary for successful, integrated communications programs,” he continues. “The beauty of our business plan is that we can adapt the way we work to meet customers’ needs, not visa versa.”
Because of Bridges 12+ years of experience in the composites industry, working with composites industry suppliers, distributors and fabricators will be a focus for Matrix MarCom. ""I've worked in the composites industry throughout North America, Europe and Brazil,"" Bridges says. “My choice of the ‘Matrix’ name is meant to reinforce my background in the industry to clients and potential clients,"" he explains. ""I believe this brand will also resonate with non-composites-related organizations.""