10 February 2006
10 February 2006
Carbon fibre is being used in the new Goodyear Eagle ResponsEdge Technology tyres, a new product that will be available to consumers in May.
In the new Eagle featuring ResponsEdge Technology, the outboard sidewall of the tyre is reinforced with a carbon fibre insert that provides stiffness for responsive handling and steering precision. Combined with conventional tyre construction on the inboard sidewall, the ResponsEdge tyre is said to deliver a smooth, comfortable ride.
Over the top of the belt package, the ResponsEdge also sports a sound- and shock-absorbing layer made with DuPont Kevlar, to help provide a smooth, quiet ride, along with promoting even tread wear.
""The unique construction allows our engineers to develop a product we call a performance tyre with manners,"" said Bob Toth, Goodyear’s marketing manager, auto tyres.
Branding is found on the tyre’s sidewall where an icon proclaims the ResponsEdge Technology tyre contains carbon fibre. Goodyear is supporting the introduction of the new tire with a range of promotions – national television ads, print advertising, a new website, database marketing for retailers, direct mail, point-of-sale materials and more.
According to Toth, ""A high-performance tire with carbon fibre and Kevlar offers consumers relevant technologies that enhance the total driving experience for high-performance touring sedans. Those drivers are interested in innovative technology, especially if it provides them with responsive handling, a good feel for the road and a ride that is smooth and quiet.""
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