27 May 2005
27 May 2005
GE has opened a Automotive Centre of Excellence in Michigan, which will be dedicated to providing new material technologies and solutions to the automotive industry of the future.
The new Centre of Excellence was designed around GE's portfolio of automotive-related businesses, including GE Advanced Materials, GE Infrastructure, GE Energy, GE Commercial Finance, and GE Fleet. By housing all its businesses with an automotive focus in the same area, GE hopes to create what it refers to as “a cultural revolution in an environment that allows information to flow seamlessly across the different organizations.”
A spokesperson for GE suggested that the Centre will look at developing new materials using existing FRP thermoplastic materials and processes. Examples of material developments will include developing the High Modulus Ductile (HMD) and High Performance ThermoPlastic Composites (HPPC) from GE Advanced Materials (pictured).
""The automotive industry is a key target growth area for GE and where some of our most valued customers do business,"" said Gregory A. Adams, vice president, GE Advanced Materials, Automotive. ""Our global experience and expertise in marketing, sales, and technology provide the tools to help our customers, and GE, drive the auto industry forward. Now, with our new Centre of Excellence, GE staff worldwide can share ideas and work together more effectively to provide new global solutions for automotive customers in Detroit.""
The centre will also integrate an Automotive Centre of Excellence exhibition area highlighting innovations across all the businesses. It also features an application technology area where GE engineers and marketing experts can collaborate on the development of applications of the future for the auto industry. In addition, the location hosts a new state-of-the-art conference centre, built to reflect the legacy and values of GE.
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