08 October 2004
08 October 2004
This years ACMA Composites 2004 show in Tampa Bay has hosted a number of promising developments for the composites industry. Here’s our selection of just some of the new ideas, products and developments from this years show.
ACMA Launches New Industry Logo
New ACMA logo launched to “capture the nature of composites”.
Yesterday at Composites 2004, Richard Morrison, president of the American Composites Manufacturers Association, the Conference sponsor, unveiled a new industry branding statement and logo designed to unify the industry and promote the benefits of composites for all association members.
Morrison encouraged attendees to use the new branding statement, Composites: Multiple strengths, infinite possibilities, to associate their products with the many positive attributes of composites. “The branding statement we’ve developed,” he said, “conveys the tremendous flexibility and excellent performance characteristics provided by composites in a myriad uses. It truly captures the nature of composites.”
The graphic that accompanies the statement - only just available at the time of going to press - , is a pyramidal structure formed by an integrated set of separate building blocks, and designed to reinforce the message. The building-block motif depicts the strength and multi-component nature of all composites, while the pyramidal shape provides a unifying theme and underscores composites’ unique design flexibility. The continually varying perspective of the centre block represents the broad spectrum of performance characteristics available from composites.
According to John Busel, Director of the Composites Growth Initiative within ACMA, “Composites represent a technically sound, cost effective set of materials that solve some of today’s most challenging problems in energy, infrastructure, transportation, housing, and security. Furthermore, composites contribute tremendously to improving our lifestyles, as well as our sports and recreational experiences.”
“ACMA,” Busel continued, “encourages all of its members to display the new logo and branding statement, but only as an adjunct to their own identity. We would like to see it used on members’ product labels and packaging, as well as their literature, web sites, and other communications.”
ACMA intends to license the use of the logo and branding statement at no cost to ACMA members who accepts the licensing agreement, which basically provides simple guidelines for displaying the branding statement and logo to maintain consistency.
For more information on the licensing agreement and to begin the process of using the new ACMA composites logo and branding statement, visit the ACMA website after November 1, 2004.
Click on the other news links for more stories from Composites 2004.