07 May 2004
07 May 2004
Mitchell Boards and Would Inc. have collaborated in designing what they claim to be an indestructible revolutionary fibre composite skateboard.
Six years in the development, the fibre composite boards are expected to have mass appeal in the US, and potentially world-wide skateboard industry.
The fibre-composite deck will initially be distributed in Australia and the United States, the world's biggest skateboard market, from May 2004.
Company Director, Jenny Mitchell said an agreement had been signed with Queensland company Would Incorporated to brand, market and distribute the ""decks'' around the world.
""We're the inventors ...we needed to find someone who has had success in commercialising products, particularly in the US,'' she said. ""The US skateboard industry is worth more than $7 billion a year, even if we only take a small percentage of that it still means big dollars.''
Ms Mitchell would not elaborate on either the material used in the flexible fibre composite, or the process used to make the boards, as the technology was under worldwide patent.
The Mitchell board – three years in the making – is claimed to have a much longer life than the traditional wood–boards, and more eco friendly.
Mitchell Boards director Michael Collins said wooden decks took about 12 hours to make and retailed for up to AUS $200. In comparison, fibre composite boards could be completed in 30 minutes and would cost about AUS $150. Mr Collins said the board would eventually be sold in 23 countries under the Would Inc. brand, with a woodpecker logo.
The companies have already signed up some Australian riders to promote the board and will soon target the bigger US professional stars.
The Boards will be exhibited at the forthcoming Innovation Festival in Australia.