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World Windows & Doors Demand to Reach US$147 Billion in 2007

16 January 2004

Worldwide demand for windows and doors is projected to rise 5.7 percent per year to $147 billion in 2007, with Brazil, China, India, Mexico and Turkey expected to register the strongest market gains. In China -- the largest market among industrializing countries and the second largest in the world behind the US -- window and door demand will climb at a 9.5 percent annual pace. These and other trends are presented in World Windows & Doors, a new study from The Freedonia Group.

Window and door demand will accelerate in Western Europe and Japan, although market gains will be less robust than in developing areas. Advances will be fueled by generally favorable economic conditions and higher income levels, leading to a step-up in building construction activity. The US window and door market will outperform most other industrialized areas through 2007, supported by growth in nonresidential building expenditures and residential repair and improvement spending.

Global demand for vinyl, fiberglass and other plastic door products will outpace increases for other product types. Sales of plastic windows will also grow at an above-average rate through 2007. However, wood and metal products will continue to account for a larger share of window and door demand in many areas, and sales of these items will rise along with construction activity.

The residential building market dominates world window and door demand, accounting for two-thirds of all sales in 2002. Consumer product demand will be fueled by higher income levels and growth in the number of households -- even in regions such as Eastern Europe where total population is declining -- supported by an increase in the average size of new homes in the US and elsewhere. However, nonresidential building window and door demand will rise at a faster pace through 2007, benefiting from increased construction spending in developing regions, where industrialization efforts are getting back on track following a period of weakness.