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Willys2 Concept Expands Jeep Brand

26 October 2001

Continuing the momentum of its award- winning Jeep(R) Willys concept vehicle, the Chrysler Group design team presented the radical Jeep Willys2 concept.

""Willys2 embodies the Jeep brand's core values of fun, freedom and legendary capability, generating interest from the young and young at heart,"" said Jordan Meadows, Product Designer at Chrysler Group's Pacifica Advanced Design Center in Carlsbad, Calif.

As executed in the Jeep Willys concept -- which won the Gold Award in the 2001 Industrial Design Excellence Competition sponsored by Business Week magazine and the Industrial Design Society of America -- Willys2 also was designed with an unsurpassed amount of imagination and adventure. The ultra-modern interpretation of trademark Jeep design cues, including the seven-slot grille and trapezoidal wheel arches, makes Willys2 stand out at any auto show. The vehicle is finished in Action Green metallic paint.

Willys2 also continues to lead the industry by using frame-web technology with a one-piece carbon fiber body on an aluminum frame. Found in today's top performance sports and military equipment, Willys2 has a lightweight aluminum frame and carbon fiber hardtop that is removable.

The hard top comes equipped with a roof rack featuring a full-size spare tire holder and an integrated luggage carrier, as well as bindings for multiple kinds of outdoor gear. Three auxiliary fog and search lamps emphasize the ""go-anywhere do-anything"" attitude that is characteristic of the Jeep brand.






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