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Wolverine Boots and Shoes Walks Away With Honour

16 March 2001

For the second year running, Wolverine Boots and Shoes was presented the Plus Award for overall design excellence.

"We're obviously very pleased to receive the top award in the work category for design excellence," said Ted Gedra, executive vice president of the Wolverine Footwear Group. ""We are continually researching and investing in new technology to ensure that our boots and shoes are the most comfortable, durable and technically advanced."" Last year Wolverine Boots and Shoes launched a new line of work products featuring the most advanced safety-toe protection to guard against occupational hazards - Structurally Engineered Moldable Composite technology. The brand teamed up with one of the leading forces in aerospace to develop the technology that has several advantages over traditional steel-toe footwear. Wolverine SEMC(R) is 30 percent lighter than steel, resists heat, provides optimal comfort in cold weather and does not conduct electricity. The new line of footwear ranges from leather work boots and wellingtons to casual oxfords, athletic cross-trainers and multi-functional hikers.






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