Nike pushes high-tech sports equipment

20 September 2000

As the Olympics opens with one of the biggest advertising blitzes in Nike history, the athletic shoemaker reported first quarter profits of $210 million, beating Wall Street expectations. The earnings report was issued with some of the top names in sports -- including sprinter Marion Jones -- flashing the ``swoosh'' logo worldwide in television commercials preceding the opening of the Olympic games in Sydney, Australia. Nike has been pushing high-tech sports equipment, and in Sydney Jones will wear Nike shoes built with tough carbon fiber plates created by researchers at the company's lab at its Beaverton headquarters. • Carbon fiber Dominant in JiangxiCarbon fiber development and production has been listed as one of the 10 dominant industries for foreign investment in Jiangxi

Share this story