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Toronto to Lure Tourists with Fiberglass Moose

05 April 2000

Toronto is bracing for a fake moose invasion. Hundreds of moose -- life-sized, painted fiberglass models -- will take to the city's streets this summer in a campaign to lure tourists and raise money for charity. Sponsors will pay $4,450 for each moose, or $20,700 for a herd of four, Mayor Mel Lastman said as the campaign was launched Wednesday. He said he expects the total fake moose population to reach 400, raising more than $2 million for charity and the Canadian Olympics Foundation. Organizers say the animal model idea worked in Chicago, where life-sized cow models helped attract 2 million more tourists last summer compared to the previous year. The additional visitors generated an extra $135 million for the local economy.