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Statistical Surveys, Inc. Releases Boating Industry Retail Sales for 1999

05 April 2000

Statistical Surveys, Inc. released recreational boating retail unit sales data and rankings for calendar year 1999. Richard DuMont, Vice President of Sales, announced that the marine industry, defined as fiberglass and aluminum boats, minus Personal Water Craft (PWCs), retailed 331,382 new boats in the United States for the full year of 1999. This represents an increase of 5.7 percent over 1998. The data is based on new boat registration information from 43 states, which represent 96% of the total U.S. market. Fiberglass boats (less PWCs) represent 60.6 percent of total boats sold and aluminum boats were 39.4 percent. Brunswick Marine, which competes only in the fiberglass market, led all manufacturers with 11.8 percent of the market. The bulk of that share can be attributed to their popular Bayliner and Sea Ray boat lines. The Top 10 boat builders account for over 53 percent of the highly fragmented boating industry. Statistical Surveys, Inc. reports include over 900 boat manufacturers. Mr. DuMont said that the boating industry's sales (minus PWCs) increased by 3 percent in 1998, and combined with the 5.7 percent increase in 1999, is sharing in the country's economic boom. Marine industry prospects for continued growth in 2000 look very good. The Personal Water Craft market retailed 94,308 units in 1999, a decline of 18 percent from 1998. However, this year's decline was less than in 1998, when sales dropped 28 percent compared to 1997. Bombardier, Inc, maker of Sea-Doo, led the PWC market with 35.4 percent share.